In 2015 Dr. Jay co-founded the Applied Brain Science Research Institute (ABSRI)—an international organization that explores the dynamic intersection of science, spirituality, and society in order to advance solutions for critical issues facing our contemporary and complex world. ABSRI counsels organizations and businesses on harnessing the art and science of happiness for both short- and long-term success. Clients across the globe—from lean start-ups to large corporations—have benefited from his highly effective, easy-to-learn and scientifically proven insights and techniques.